Dallas, TX has a lower cost of living and no state income tax. Still, these perks alone aren't enough to attract quality tenants without putting in the effort.
If you own a real estate property in the Big D, you can boost your leasing success with the right property marketing tips. From perfecting your rental listing to maintaining your property, this is what you can do to attract interested parties.
Write a Detailed Rental Listing
If your property information isn't easily digestible online, viewers won't give you a second look. A detailed rental listing should include all the important details of your listing, plus the enticing ones.
This will be the basis of your property marketing strategy.
The listing needs to be informative without being too long. Most importantly, add the contact information of your property manager. Interested tenants might want to reach out immediately after reading your listing.
Hire Professional Photographers
Your smartphone may cut it when it comes to your personal photos, but not your property. Invest in quality photos of your rental property by hiring professional photographers.
Photos should always be included in a listing. This allows a potential tenant to visualize themselves living on your property.
All of the features you mention in your listing should have correlating photographs. If a chef's kitchen is a huge selling point, viewers will want to see it.
Additionally, you can utilize virtual tour technology to entice people further.
Upsell the Amenities
One of the best property rental techniques is to upsell the amenities. Tenants aren't just living on your property, they are living in the community.
Successful property campaigns detail amenities on the property, such as:
- Swimming pool
- Gym
- Covered parking
- On-site laundry
Even if your property doesn't have the best amenities, the city of Dallas does. Upsell the life the tenant can live when they live in your Dallas rental.
Consider talking about the local amenities like restaurants, shopping malls, public transport, schools, etc. Potential tenants will appreciate that you know so much about the area and lifestyle.
Maintain the Property
Real estate lead generation can be as simple as properly maintaining your rental. The outside of your property might be the first thing a potential renter sees.
If the property looks bad, tenants will already be turned off to your place. Keeping up with landscaping and exterior foundations are important tasks.
If you make quick repairs, you'll get a good reputation for being a quality landlord. Word of mouth is a great way to attract top tenants in a tough market.
Using Property Marketing to Attract Dallas Tenants
There are different property marketing strategies that Dallas landlords can utilize to attract tenants.
Evernest is a full-service property management company that works like we own the place. That's how much care we put into properties.
Since 2008, we've been helping landlords with exemplary property management services. Our property managers work boots on the ground to handle all aspects of your business.
Our goal is to help you become profitable and reach your financial standards. Contact us today to get started.
